| There's actually no such thing as an online marketing | | | | marketer on the Internet is because you wouldn't need |
| degree, so it's a bit of a misnomer! | | | | it anyway! |
| Obviously, many universities and colleges offer degree | | | | Having a degree is only useful if you're joining a |
| courses in marketing but there is no degree is | | | | profession where you need to prove you're qualified |
| specifically devoted to this subject. | | | | before you can get your foot in the door. |
| And there are two very good reasons for that, which | | | | Whereas as a doctor, dentist or lawyer you wouldn't |
| directly affect you if you're planning a career as an | | | | get far without professional qualifications, as an online |
| Internet marketer. | | | | marketer no one knows or cares about your |
| The first reason there is no online marketing degree is | | | | background or how much, or how little, you've studied. |
| that the Internet and the habits of its users are always | | | | In this profession, it's all about results. |
| changing, meaning that the curriculum would have to | | | | If you're a skilled marketer you'll make money. In fact, |
| be constantly updated, and by the time you'd | | | | online marketing, like sales of any kind, is one of the |
| graduated, much of what you'd learned would already | | | | fairest professions there is, because your income will |
| be obsolete! | | | | be directly related to your skill set. |
| And because Internet marketing is such a new | | | | The better you are at marketing, the more you'll make. |
| industry, it's constantly changing and evolving in line with | | | | This means that although a recognized qualification like |
| the latest trends and behavior patterns of its target | | | | a degree is not required to be successful, an ongoing |
| group, the Internet community. | | | | education in online marketing is essential. |
| An online marketing degree course could never hope | | | | A degree signifies "I'm finished studying, I've qualified, |
| to keep pace. | | | | I've got the knowledge" but as an online marketer the |
| The second reason there isn't a degree to become a | | | | learning never stops. |